We conceive, nurture, collaborate and cultivate brands.
Defining the Norm
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Shaping the Future
about
break the norm
We offer innovative ideas and solutions pushing the boundaries of Current Norms
With a focus on the food and beauty industries, we partner with visionary entrepreneurs to develop brands that break boundaries and set new standards.
expertise
From concept to launch — and everything in between
We provide the expertise, strategy, and creative spark to bring your brand to life.
projects
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Ross McKay
Ross MacKay is one of today's most disruptive entrepreneurs, known for founding Daring, the fastest-growing company in the U.S., and raising over $125 million from top investors including D1 Capital, Founders Fund, Peter Thiel, and Drake. On the heels of Daring's success, MacKay co-founded CadenceTM, a premium supplement brand in Los Angeles.
backed by
